The key companies operating in the global portable iron market are, Koninklijke Philips N.V., Panasonic Corporation, Conair Corporation, Sunbeam Products, Inc. However, lower operation capacity as compared to standard irons and water leakage issues for steam irons are expected to hamper the market growth Such developments, are increasing product demand from the consumers. For instance, ROWENTA S.A.S offers ‘FIRST CLASS DA1510’ portable iron which can be used anywhere internationally as it can operate on both voltages 240V, as well as 140 V. Moreover, manufacturers are designing this device with a dual voltage setting by which it can be operated anywhere around the world eliminating the need for a voltage converter. An individual does not have to be worried regarding the availability of the hotel’s laundry and ironing service when he/she is on the tour for a longer period. Travel Association, in the U.S., in 2019, the domestic leisure travel, as well as business travel, has been increased by 1.9% (1.9 billion person-trips) and 1.1% (464 million person-trips) respectively as compared to 2018. Travel and Tourism Overview (2019)’, published in March 2020 by the U.S. And, mini ironing device is a perfect machine for people who have to travel frequently and do not find time for sending their clothes to the laundry. Travelling has been tremendously increased among the population for various reasons including corporate as well as holiday tours. For instance, Panasonic offers, ‘Cordless 360° Freestyle Steam/Dry Portable Iron’ which is a cordless type appliance intended to be used by a quilter, sewing groups and crafters. Manufacturers are making new models which are more useful such as having lighter weight, greater power with foldable handles, cordless nature, and non-stick soleplates to cater to varied demand of customers. The number of players is offering irons that can function in both the modes dry as well as steam by which the same iron can be used for different clothing types such as silk as well as cotton. This sleek device, therefore, can be easily carried along anywhere, which in turn, is boosting its demand. Being compact, the mini iron does not acquire much space in the bag moreover, a carry pouch is also provided to hold the product. The portable iron is a handy and a personal gadget that can serve the purpose of keeping clothes neat and clean where an individual does not have to rely on outside ironing services. Perfectly ironed clothing is considered as a measure of tidiness and is therefore highly significant in professional as well as personal life.
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